Rent the Runway. The name speaks for itself. Women no loner have to compromise their love of fashion for a fashionable bank account. Names such as Herve Leger, Lilly Pulitzer and Tibi all grace the homepage of RTR…but for the fraction of the cost. The catch?
There is no catch. Women can rent designer dresses starting at $40 for four days.
The newest trend to hit fashion has now grown to epic proportions within only a span of four years. Started by two Harvard grads, the company has continued to out-grow itself, relocating to larger facilities to accommodate all of their employees and merchandise.
The website offers the hollywood treatment along with the red carpet attire. Personal stylists are employed at RTR that will style you for any event…for FREE. And of course if you are a fashionista yourself there are numerous categories from event type to designer names that make the search easy.
Breaking news yesterday revealed that two large organizations for women are pairing up: Miss America and Rent the Runway.
Come January Miss America Laura Kaeppeler will not only be turning in her crown, but her gown as well.
According to People Magazine, Kaeppeler recently visited the New York headquarters and was outfitted with numerous gowns that have graced the runway; Badgley Mischka and Diane von Furstenberg to name a few. Gowns that typically run anywhere from $650 to $1400 can be rented for $100 to $175.
And of course not everyone can be Miss America, but Rent the Runway tries to ensure that every woman they outfit feels like royalty. The newest addition to RTR is called “Our Runway” where regular women send in photos of themselves wearing the dresses they rented. All of the photos are categorized so individuals can filter and see what the dress looks on someone similar to your size and height. Completely removing the guesswork…
University of Kentucky has even began to cash in on the deals Rent the Runway has to offer. The Runway College Rep program offers college students numerous opportunities to learn how to incorporate real-life marketing and the fashion world into one. The Bluegrass state is just now catching onto the renting trend, but it is sure to race across horse country quickly.
From Miss America to the Today Show to the homes of average women, it is safe to say that Rent the Runway is reinventing the catwalk.