The social media site that limits users to 140 characters per “tweet” has set a price of $26 per share and is worth an estimated $18 billion, which is more than Macy’s that is valued at $17 billion.
Jack Dorsey began the site seven years ago and since then it has taken the web by storm, attracting celebrities, political users and businesses alike. Its current CEO is former Google executive, Dick Costolo.
Twitter has prepared for its NYSE debut so that they don’t have the same struggles Facebook did 18 months ago.
The site, that hasn’t turned in a profit in its first seven years of existence will have some challenges getting revenue from outside of the United States. An estimated 174 million of Twitter’s 232 million users live outside of the U.S. but only bring in 26 percent revenue.
The company plans to hire sales reps in Australia, Brazil and Ireland to higher revenue overseas.