You used to be able to watch a movie for just a dollar at Cinemark Lexington Green Movies 8. Not anymore. What used to be one of two discount movie theaters in Lexington is now closed. Sunday was the last day for the 8-year-old theater, giving one less option to movie watchers, who have to pay more than 9 dollars at non-discount theaters.
Today, less movie watchers are actually moviegoers. Frequent moviegoers between ages 18-24 plummeted 17% in 2013, according to Motion Picture Assn. of America statistics. With alternatives like Netflix and Hulu competing with theaters, we may see that number drop even lower.